A Big Announcement Regarding Our Web Site

Carolina Rustica Selects Burke Communications For Web Site Upgrades

CHARLOTTE, NC – Carolina Rustica, an interior furnishing store in Concord, N.C., has contracted with Burke Communications to update its Web site and implement search engine optimization.

Carolina Rustica was challenged by the growth in products and categories in its home-furnishings retail Web site. With over 25,000 products online and new manufacturers being added every month, navigating between specific categories was becoming cumbersome for customers. Additionally, the company was facing challenges from category-specific Web sites that sell a single product line, making site navigation and checkout easier for customers. Search engine rankings were also a consideration, given the broad array of their products.

Beginning with Carolina Rustica's lighting division, Burke Communications greatly simplified the shopping cart and checkout process, making it very easy for customers to purchase chandeliers, outdoor lighting, and other lighting products from Carolina Rustica's Web site. The updated e-commerce function will be applied across all of Carolina Rustica's departments. Burke also established SEO for Carolina Rustica's overall Web site to increase traffic to the site from leading search engines.

"We've seen a significant increase in our Web site traffic, as well as our sales conversion rate in our lighting products. Previously, most customers opted to call us to complete their purchase rather than check out online, but we're seeing a great improvement in e-commerce with the improvements Burke made. We are excited about bringing the upgrades across the site," said Richard Sexton, Carolina Rustica's president.

Carolina Rustica is a 9-year old company that has grown by offering an open, customer-oriented approach to selling fine furniture, lighting and kitchen accents. It operates a retail store in Gibson Mill at 325 McGill Road in Concord, N.C., and a Web site, serving customers all across the country. The company's philosophy is to be as open and transparent as possible, offering complete information about the company and the products it sells, so customers understand and feel comfortable with what they are buying and the company standing behind the sale.

Burke Communications is a full-service advertising agency experienced in branding and Internet marketing. Since 1991, Burke Communications has developed and implemented integrated communication solutions for regional, national and global businesses with advertising, design, video and Internet projects. In 2008 it was ranked as Charlotte's 7th largest Web design firm by the Charlotte Business Journal, and No. 1 on The Mecklenburg Times' list of the 10 fastest-growing Web design agencies in Mecklenburg County, N.C. In 2009, the firm rose to number 13 on the Charlotte Business Journal's list of top advertising and marketing agencies. For more information, please call 704-377-2600 or visit www.BurkeCom.com.