A Great Article on Outdoor Lighting from The ELK Lighting Group

The weather is nice and toasty, and its time to plan some of those fabulous outdoor parties and events, and dress your home up for the occasion. Outdoor lighting enhances the overall beauty of your home. Front entrance lighting , as well as overall outdoor lighting is the first thing that welcomes your guests as they approach your home. It is the first impression of your home. It is important to take extra time in selecting the proper light and style for both visual appeal and security. For example, the stunning Barrington Gate Collection shown at right adds an impressive note to the overall tone on this home.   It is a perfect match for the stucco and tile construction, as well.   You can find Barrington Gate by Elk Lighting by clicking here on our website.

Wall lanterns and chain hung lanterns will give your home a warm, welcoming look, while assuring the safety of your guests and family. They can also set the right mood for relaxation and outdoor entertaining.
Plan on using pier mounts or post lights near driveways and walkways.

Matching the lighting style to the house is of the utmost importance.   In the example above, we see how the lights provide a wonderful compliment to the house style.   Another example is with the Sedona Lighting Group.  Simplicity of craft and form give the Sedona Collection a very attractive look through its minimalist approach.  Inspired by the architecture and lifestyle of the southwest, the group nonetheless has an appeal that works for homes with clean lines, such as the residence shown at the left.  This home, while not necessarily "southwestern", really benefits from the sharp mission angles of the Sedona design.  You can find the Sedona Lighting Collection by Elk Lighting by clicking on this link.

Energy Saving Outdoor Lighting Tips
Several outdoor fixtures from ELK in the Barrington Gate collection have been certified Energy Star products.  In addition, you can find many that are compatible with LED—Long lasting bulbs with energy savings greater than compact fluorescent bulbs.  Of course, homeowners are most familiar with Compact Fluorescent (CFL) - Readily available, uses existing fixture’s sockets, more efficient than incandescent bulbs. Exterior lighting is one of the best places to use CFLs because of their long life. If you live in a cold climate buy a lamp with a cold weather ballast since standard CFLs may not work well below 40*F. Elk Lighting even offers som lights powered by small Photovoltaic (PV) modules that convert sunlight directly into electricity. Consider PV-powered lights for areas that are not near an existing power supply line. Outdoor lights with a photocell unit and motion sensor will turn on only at night or when someone is present.

The Interactive Advertising Bureau and Our March on Washington!

Second Annual Capitol Hill “Fly-In” Gives Voice to Critical Role of Ad-Supported Internet for Small Businesses in the U.S. Economy

WASHINGTON, June 15, 2010 – For the second annual IAB Long Tail Alliance Washington Fly-In, Concord resident Richard Sexton, was one of 46 small publishers and e-commerce entrepreneurs brought together by the Interactive Advertising Bureau (IAB) to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. The Long Tail web publishers representing 14 states spent June 15 on Capitol Hill meeting with 35 House Districts and 12 Senate Offices including members of the Senate Commerce Committee. The Congressional action was part of a two day event, hosted by the IAB to showcase the importance of the ad-supported Internet to the U.S. economy.

Richard Sexton runs Carolina Rustica, a high-end furniture and lighting retailer that operates both a website and retail store in Concord, NC. The company has 10 employees and has been in business since 2000.

“The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall Rothenberg, President and CEO, IAB. “It is critical that legislators and regulators understand their challenges and their contributions to the new media revolution, as well as the value they bring to the U.S. economy.”

The IAB Long Tail Alliance Washington Fly-In launched in June 2009 with the release of “The Economic Value of the Advertising-Supported Internet Ecosystem,” the first comprehensive analysis of the economic impact of this ever-more important medium. Among its findings: 2.1%, or $300 billion, of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs, including 20,000 small businesses. At the same time, the IAB also released “I Am the Long Tail,” a seven-minute video that ties together vignettes from Long Tail publishers across the nation and puts a human face on the Long Tail. It is part of a larger, ongoing effort to collect and share the Long Tail story in online videos at iamthelongtail.com.

Mr. Sexton visited four Congressional offices, including those of Representative Larry Kissel of the 8th Congressional District. Kissel maintains an office at Gibson Mill in Concord, directly below the retail store of Carolina Rustica, in a 105 year old former textile mill. “It was a great opportunity to advocate on behalf of an issue that jeopardizes the ease and use of the internet as we now know it. It was also my first experience in working directly with Congressional offices, and I have to say, it was very exciting to be a part of the democratic process”

“Providing an opportunity for IAB Long Tail publishers to speak directly to Congresspeople is the best means to bring to life the very real threat posed by the proposed regulation of interactive advertising,” said Mike Zaneis, Vice President, Public Policy, IAB. “These business owners are the new face of ‘mom and pop’ shops. They represent a diversity of voices that simply could not exist without interactive advertising. This event provides them with a unique forum to be heard.”

This year's Fly-In also included a full day of training sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers. Long Tail members and ad network and advertising agency executives shared actionable insights on how the community of small publishers can improve their businesses. The two-day event also served as a unique networking opportunity for small publishers, who, for the most part, work from their homes and have limited opportunities to meet other small business owners like themselves.

About Carolina Rustica Inc
Richard Sexton established Carolina Rustica in 2000 as an outgrowth of his retail store on S. Kings Drive in Charlotte, NC. The company has grown ever since, adding new high-end lighting and furniture manufacturers and shipping world-wide. With a staff of 10, anticipated revenues for 2010 are approximately $5 m. Mr. Sexton is frequently featured as an example of small business success using the internet, and speaks to the design, furniture, and internet trade on advertising and social media strategies. To learn more about Carolina Rustica, please go to www.CarolinaRustica.com

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

For a list of the Long Tail publishers who participated as well as a detailed agenda of the two-day event, please go to www.iab.net/fly-in

The IAB Long Tail Alliance is a special member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year. To learn more about the Long Tail Alliance and to find out how to qualify for membership, please go to: http://www.iab.net/longtailalliance

To view “I Am the Long Tail” and nearly 30 videos from Long Tail publishers, or to submit your own Long Tail video, please go to iamthelongtail.com.

Find more information on this event here: http://www.politico.com/news/stories/0610/38561.html

Now Bringing You American Drew

Founded in 1927, American Drew is a well-established, leading manufacturer of medium to upper-medium priced bedroom, dining room and occasional furniture.   American Drew's product collections cover a broad variety of style categories including traditional, transitional and contemporary. Our collections range from the legendary 18th Century traditional"Cherry Grove", celebrating its 42nd year of success, to the extremely popular "Bob Mackie Home Collection", influenced by the world-renowned fashion designer, Bob Mackie. "Jessica McClintock Home - The Romance Collection" debuted in October 2000 with 50 uniquely designed pieces of bedroom, dining room and occasional furniture. Fashion designer Jessica McClintock is known for her romantic formalwear and now the designer has extended that look with a home furnishings collection. The Antigua Collectionoffers you a casual coastal elegance finished in a beautiful toasted almond that will give your home a tropical flair and keep you in that island state of mind. Traditional, Transitional, Modern and Casual, American Drew Furniture offers you a wide variety of styles to suit nearly any decor.    American Drew's headquarters are located in High Point, North Carolina. Our products are distributed through thousands of independently owned retailers throughout the United States and Canada and around the world.

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Click here to visit American Drew's website and view all of their Collections.

Exquisite Craftsmanship with Traditional Styling
The 45th Anniversary Cherry Grove Collection is a blending of new and old adaptations from 18th century and higher end traditional styling.  Georgian, Edwardian, Sheraton along with Queen Anne elements create this beautiful assortment of furniture. Cathedral cherry veneers, alder solids and select hardwoods create a new and exciting collection of bedroom, dining room and occasional for American Drew. Cherry Grove features many new items that have been designed to fill the needs of your home along with many proven winners that have existed since the very beginning. Scale and dimension have been addressed to better suit today's standard of living. Cherry Grove now offers you a variety of opportunities to complement multiple decorating environments.   In the American Drew tradition, attention to detail and exquisite craftsmanship make every piece an heirloom. You'll be investing in a timeless piece of furniture that will be cherished for generations to come. Celebrate tradition with Cherry Grove.
The Ashby Park Collection: Choose between five different stains to get that perfect look
The Ashby Park Collection is a casual, lifestyle collection with multiple options the will help you create the perfect bedroom. The design of the collection is simple, yet full of look. An eclectic mix of colors and materials gives this group the ability to fit into many settings; create a metro, casual, transitional, traditional or even coastal appearance by changing or mixing up the colors and textures.
There are five finishes. The three wood tone finishes are Natural, Nutmeg and Peppercorn and the stained color finishes are Sage and Sea Salt. The semi-transparent finish is accomplished by applying the various colored stains onto the strong grain characteristics of Ash. This allows the wood undertones to naturally add depth and highlights to each piece.
The wood tone finishes use a Dark Copper finished knob. The stained color finishes use a Nickel finished knob. The hardware adds to the simple styling of these pieces.

With multiple bed and case piece options, finish and hardware options, Ashby Park is sure to fit the style and needs of many homes, decor, and personalities.

Click Here to Shop American Drew on our website now!
Click here to visit American Drew's website and view all of their Collections.

Subtle style references and approachable scale enable you to reflect a unique sense of personal style while satisfying your desire for comfort, convenience, and quality. And, like a clean canvas, PROFILES invites an infinite range of accessorization, allowing you to add the accessories and personal possessions that express who you are, fashioning the perfect home for your individual life.
That's what PROFILES is all about - furniture that fits your life!
The Antigua Collection: Coastal comfort in any location.
Named after the island paradise in the West Indies by Christopher Columbus himself, Antigua is a collection sure to add a sophisticated coastal or tropical flare to any home. Unique options for bedroom, dining room and occasional make it easy to create the perfect setting that fit's your style. Antigua combines primavera veneers, select hardwoods and a tightly woven rattan in a beautiful toasted almond finish, along with hardware and shapes and blends them with pieces for today's lifestyles.
Whether you're choosing furniture for your beach condo, coastal retreat or you just want to create that island state of mind in your own home regardless of the location, the American Drew Antigua Collection will provide you with a casual coastal elegance in any room and will have you listening for sea gulls and the sound of waves lapping the shoreline.

Table Height

Pub Height
Bar Height
The American Drew Antigua Dining Room Collection offers you complete table height flexibility with dining options at the standard table height of 30 inches, the counter or pub height of 36 inches as well as offering a bar height table at 42 inches. If you're looking for a table with a tropical flair to add to your dining room, game room or even bar room, check out these quality options by American Drew.

Click Here to Shop American Drew on our website now!
Click here to visit American Drew's website and view all of their Collections.

Call 800 205 7819 for a Quote on American Drew furniture today!