Internet Retailer Article on MShopper & Carolina Rustica

Another provider enters the m-commerce fray

MShopper tomorrow will introduce an m-commerce platform that includes a text message marketing tool.

Bill Siwicki
Senior Editor, Mobile Commerce
Lead Photo

Carolina Rustica is one of 12 retailers that participated in m-commerce beta testing with mShopper.
Another technology provider is throwing its hat into the mobile commerce ring. The provider, mShopper, tomorrow will unveil its flagship product....
Select Quotes from the Article:
Multichannel furniture retailer Carolina Rustica was in beta testing with mShopper and is now up and running—and getting sales.
“We’ve been using the GetFirstDibs feature where we send texts to our customers, and our very first one resulted in a sale,” says Chris Knollmeyer, I.T. specialist. “We continue to send out weekly deals exclusively for our mobile customers so they can get special deals and not just what everyone else gets.”
MShopper has had 12 retailer clients in beta testing, including Beach Camera, Carolina Rustica, Smart Momma and Surfside Sports. To expand its client base, mShopper is in discussions with a variety of e-retailing technology and services providers to form partnerships. Its first partner is MerchantAdvantage, which repurposes retailers’ product data feeds for comparison shopping engines and affiliate networks. MShopper says it is in discussions with other companies, including affiliate networks Commission Junction and LinkShare, and comparison shopping sites Pricegrabber and