Here is a press release from mShopper, the application developer of our mobile site technology:
BOULDER, CO. JULY 14, 2010 --- mShopper®, an emerging leader in mobile commerce, today announced a beta test of its self-service, SaaS, B2B Mobile Commerce Platform™. mShopper’s goal, according to company officials, is to allow retailers of all sizes to design and launch a customized mobile commerce application in hours, not months. Carolina Rustica was one of the beta testers of mShopper, and now has the platform fully integrated with its website operations.
MShopper emphasizes the overall simplicity of its platform. Merchants follow a self-service wizard to upload their existing product data feeds, design custom branded mStores™, merchandise their hot deals, market their mStore with text alerts, and measure performance using built-in analytics. A fully versioned iPhone, Blackberry, and Android compatible mStore can be launched, according to mShopper, in under two hours, without any development, technical resources, or up-front investment. MShopper’s CEO, David Gould, commented on a recent Forrester Research study. “The report found that 74% of the surveyed retailers had a mobile strategy or had plans to develop one, and spent an average of $170,000 to launch a mobile site.” Mr. Gould continued: “mShopper can launch an elegant mobile commerce solution for merchants in hours for less than $100. We save retailers tens of thousands of dollars of unnecessary investment and guarantee that they can have a store now, in time for the current back-to-school season.”
According to Mr. Gould, “mShopper’s mission is to generate mobile revenues and ROI for its merchants, not just build them an mStore. At the end of the day, it’s not about technology enablement; it’s about sales. In fact, our pricing is structured so that we really only get paid when we succeed in driving sales and ROI for our merchants.”
The company points out that its Mobile Commerce Platform includes a suite of self-service marketing tools that merchants use to promote their stores. GetFirstDibs™ represents mShopper’s patent-pending, SMS-based, consumer outreach tool. It allows merchants to build a database of fully permissioned mobile numbers and then send mobile alerts and special offers to this opted-in consumer group. In addition to mobile website creation, mShopper will provide merchants with downloadable apps available from the popular app stores: Apple, Android, and Blackberry.
mShopper’s beta program began in May in partnership with MerchantAdvantage. It launched with retailers representing electronics, apparel, automotive, home furnishings, and beauty products. Beta merchants include Beach Camera, SmartMomma, and Surfside Sports, among others. At the conclusion, August 1, full commercial implementation will follow to provide merchants custom mStores before Q4.
“Our timing is perfect,” Mr. Gould added. “Most retailers understand that their shoppers are spending considerable time researching products on their mobile phones. However, only 12% of the top 500 Internet retailers have optimized their sites for mobile phones. This represents a huge growth opportunity.”
“Until now, going mobile has been incredibly difficult,” Mr. Gould continued. “Retailers had to contend with the complexity of platforms, interfaces, and browsers; not to mention the unique needs of their easily distracted, multi-tasking mobile shopper. mShopper took these challenges into account when creating the Mobile Commerce Platform.” In conclusion, he added: “We love our clients and love making money for them. We cannot wait until the 2010 holiday season.”
1 comment:
Carolina Rustica is to be commended as they are definitely tuned into providing their consumers multiple shopping avenues. They reconginze the growth in mobile commerce that is occuring with the fast adoption of smartphones and are doing something about it with their new mStore.
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