From "Internet Retailer: The Dollars Are In The Details"

Here is an excerpt from one of our industry's primary sources of information, Internet Retailer.  I have been honored to speak at their last conference in June 2009, and every once in awhile we appear in print as well.  Its the go-to source of information for all things internet + retail.

Here is an excerpt:
To fix a design flaw on its key merchandising pages,, an online retailer of upscale home furnishings, first compiled a strengths and weakness usability report and then reviewed competing web sites. Its conclusion: Make the site search button bigger and more prominent., which generates about $3.5 million in annual web sales, serves an older and affluent consumer. A typical customer is 50, may own multiple homes and has annual household income of well above $100,000.

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