Introducing our Mobile Shopping Site by MShopper

Carolina Rustica is at the forefront as retail websites move from traditional online stores to engaging customers in social media and mobile applications. We are proud to announce our mobile e-commerce site, found by clicking this link. This will allow us to reach out to the rapidly growing, mobile-saavy customer base, one that is upscale but adept at shopping online via hand-held devices.

Here is a press release from mShopper, the application developer of  our mobile site technology:

BOULDER, CO. JULY 14, 2010 --- mShopper®, an emerging leader in mobile commerce, today announced a beta test of its self-service, SaaS, B2B Mobile Commerce Platform™. mShopper’s goal, according to company officials, is to allow retailers of all sizes to design and launch a customized mobile commerce application in hours, not months.  Carolina Rustica was one of the beta testers of mShopper, and now has the platform fully integrated with its website operations.

MShopper emphasizes the overall simplicity of its platform. Merchants follow a self-service wizard to upload their existing product data feeds, design custom branded mStores™, merchandise their hot deals, market their mStore with text alerts, and measure performance using built-in analytics. A fully versioned iPhone, Blackberry, and Android compatible mStore can be launched, according to mShopper, in under two hours, without any development, technical resources, or up-front investment. MShopper’s CEO, David Gould, commented on a recent Forrester Research study. “The report found that 74% of the surveyed retailers had a mobile strategy or had plans to develop one, and spent an average of $170,000 to launch a mobile site.” Mr. Gould continued: “mShopper can launch an elegant mobile commerce solution for merchants in hours for less than $100. We save retailers tens of thousands of dollars of unnecessary investment and guarantee that they can have a store now, in time for the current back-to-school season.”

According to Mr. Gould, “mShopper’s mission is to generate mobile revenues and ROI for its merchants, not just build them an mStore. At the end of the day, it’s not about technology enablement; it’s about sales. In fact, our pricing is structured so that we really only get paid when we succeed in driving sales and ROI for our merchants.”

The company points out that its Mobile Commerce Platform includes a suite of self-service marketing tools that merchants use to promote their stores. GetFirstDibs™ represents mShopper’s patent-pending, SMS-based, consumer outreach tool. It allows merchants to build a database of fully permissioned mobile numbers and then send mobile alerts and special offers to this opted-in consumer group. In addition to mobile website creation, mShopper will provide merchants with downloadable apps available from the popular app stores: Apple, Android, and Blackberry.

mShopper’s beta program began in May in partnership with MerchantAdvantage. It launched with retailers representing electronics, apparel, automotive, home furnishings, and beauty products. Beta merchants include Beach Camera, SmartMomma, and Surfside Sports, among others. At the conclusion, August 1, full commercial implementation will follow to provide merchants custom mStores before Q4.

“Our timing is perfect,” Mr. Gould added. “Most retailers understand that their shoppers are spending considerable time researching products on their mobile phones. However, only 12% of the top 500 Internet retailers have optimized their sites for mobile phones. This represents a huge growth opportunity.”

“Until now, going mobile has been incredibly difficult,” Mr. Gould continued. “Retailers had to contend with the complexity of platforms, interfaces, and browsers; not to mention the unique needs of their easily distracted, multi-tasking mobile shopper. mShopper took these challenges into account when creating the Mobile Commerce Platform.” In conclusion, he added: “We love our clients and love making money for them. We cannot wait until the 2010 holiday season.”

Bradington-Young: An American Icon in Leather Furniture

We are so proud to be carrying Bradington-Young, an American manufacturer based here in North Carolina with an outstanding reputation for quality, comfort, and integrity.



Comfort Never Looked So Good

Connecting with those you care about in a comfortable environment has never been more important to you. At Bradington-Young, They are dedicated to providing luxurious seating comfort in fine leather upholstery that will help you relax and connect in your family room, living room or home theater.

At Bradington-Young, it all began over 25 years ago with one simple philosophy: “Build high quality products for a fair price.” A humble beginning, combined with a burning desire to be the very best, molded Bradington-Young into the premier furniture manufacturer it is today.

Operating as a complete upholstery resource with a special dedication to leather, They offer an extremely diverse palette of styles and covers. Traditional, transitional, classic or retro – whatever the style – each piece is meticulously hand-crafted with the enduring quality that distinguishes Bradington-Young as an industry leader.

To complement their extensive product line that includes upscale recliners, club chairs, sofas and loveseats and reclining sofas and sectionals, They offer over 250 leathers and 300 fabrics. They shop the world over for leather and fabrics to ensure that their covers represent long-lasting quality and value.


Bradington-Young Furniture Company was founded in 1978 by Mr. Charles Young. The company started as a family owned and operated business and is continuing the family-operated business model with the second generation.

Bradington-Young started the company with four recliners and twenty-five fabrics. Today the company offers a complete line of fine leather upholstery. Although the largest portion of the company's sales are in leather upholstery, Bradington-Young offers an array of beautiful upholstery fabrics as well. Recliners and old-fashioned eight-way hand tied upholstery are the specialties of this company; affording exceptional comfort and unique styling in every piece produced.

Bradington-Young's fine leather upholstery is manufactured in North Carolina by craftsmen whose skill and talent are apparent in the execution of this fine furniture. Their skillful artistry, along with high quality raw materials, provide the value which is inherent in every piece of the beautiful leather furniture shipped from this outstanding American company. Learn More About Leather Furniture.

Shop Bradington-Young Leather Furniture Now! or view their products by category:

Recliners Sofas Sectionals Decorative Ottomans
Club Chairs Swivel Tub Chairs Home Theater Office Chairs




Each style begins with a simple sketch. Their skilled artisans then carefully construct the frames from only the finest kiln-dried select hardwoods. their sofas, loveseats and chairs feature genuine eight-way hand tied custom coil construction that is unsurpassed in terms of comfort and lasting quality. All of their reclining pieces, whether single or multiple seat, offer a deeply luxurious ride unparalleled within the industry.

Whether your desire is stationary or motion upholstery, the result is the same. Bradington-Young’s furniture is designed and engineered with enduring quality, outstanding comfort and timeless styling.

Mission Statement

"Bradington-Young's corporate mission is to build a "World Class" consumer products company distinguished by the integrity of Their products, presentation, value, service, and people. They will emphasize the use of Their combined resTheirces for the benefit of Their customers, Their associates, Their vendors, Their owners, and be a contributor to the communities, state and nation in which They live and work."




Product Integrity Means Quality that Endures
To insure lifetime stability, all Bradington-Young frames are constructed of kiln-dried selected hardwoods that are precision machined. Their "seat pleaser" coil spring seat foundation unit provides the most even and comfortable seating available in motion furniture today.


All corners and joints of their products are double doweled, blocked, glued and screwed into position for strength. For added durability, they add steel "L" brackets.Each mechanism is cycle tested to ensure years of trouble-free comfort and easy, fluid operation.



The benchmark of quality stationary is eight-way hand tied construction, unsurpassed in terms of comfort and lasting quality. They use only the most premium, select leathers from resources around the world. Well over 250 leather selections comprise a breathtaking palette of colors and textures, all supple, natural and top grain.



Our July 4th Sales Event


If you are a member of our elite mailing list, you know we send out emails about once a month full of great deals, new product offerings, and all other things Carolina-Rustica.    If you have not signed up yet, shame on you! Click here for our handy-dandy signup form or sign up at the bottom of this post.
Our mailer for this weekend features some outstanding clearance items, all marked down to our cost in order to move'em out and bring in new inventory.  You can visit our outstanding clearance section through any of these links below:


Newsletter Specials
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Email Marketing by VerticalResponse

A Great Article on Outdoor Lighting from The ELK Lighting Group


The weather is nice and toasty, and its time to plan some of those fabulous outdoor parties and events, and dress your home up for the occasion. Outdoor lighting enhances the overall beauty of your home. Front entrance lighting , as well as overall outdoor lighting is the first thing that welcomes your guests as they approach your home. It is the first impression of your home. It is important to take extra time in selecting the proper light and style for both visual appeal and security. For example, the stunning Barrington Gate Collection shown at right adds an impressive note to the overall tone on this home.   It is a perfect match for the stucco and tile construction, as well.   You can find Barrington Gate by Elk Lighting by clicking here on our website.

Wall lanterns and chain hung lanterns will give your home a warm, welcoming look, while assuring the safety of your guests and family. They can also set the right mood for relaxation and outdoor entertaining.
Plan on using pier mounts or post lights near driveways and walkways.

Matching the lighting style to the house is of the utmost importance.   In the example above, we see how the lights provide a wonderful compliment to the house style.   Another example is with the Sedona Lighting Group.  Simplicity of craft and form give the Sedona Collection a very attractive look through its minimalist approach.  Inspired by the architecture and lifestyle of the southwest, the group nonetheless has an appeal that works for homes with clean lines, such as the residence shown at the left.  This home, while not necessarily "southwestern", really benefits from the sharp mission angles of the Sedona design.  You can find the Sedona Lighting Collection by Elk Lighting by clicking on this link.


Energy Saving Outdoor Lighting Tips
Several outdoor fixtures from ELK in the Barrington Gate collection have been certified Energy Star products.  In addition, you can find many that are compatible with LED—Long lasting bulbs with energy savings greater than compact fluorescent bulbs.  Of course, homeowners are most familiar with Compact Fluorescent (CFL) - Readily available, uses existing fixture’s sockets, more efficient than incandescent bulbs. Exterior lighting is one of the best places to use CFLs because of their long life. If you live in a cold climate buy a lamp with a cold weather ballast since standard CFLs may not work well below 40*F. Elk Lighting even offers som lights powered by small Photovoltaic (PV) modules that convert sunlight directly into electricity. Consider PV-powered lights for areas that are not near an existing power supply line. Outdoor lights with a photocell unit and motion sensor will turn on only at night or when someone is present.


The Interactive Advertising Bureau and Our March on Washington!

CONCORD RESIDENT RICHARD SEXTON DESCENDS ON WASHINGTON FOR IAB LONG TAIL ALLIANCE FLY-IN
Second Annual Capitol Hill “Fly-In” Gives Voice to Critical Role of Ad-Supported Internet for Small Businesses in the U.S. Economy

WASHINGTON, June 15, 2010 – For the second annual IAB Long Tail Alliance Washington Fly-In, Concord resident Richard Sexton, was one of 46 small publishers and e-commerce entrepreneurs brought together by the Interactive Advertising Bureau (IAB) to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. The Long Tail web publishers representing 14 states spent June 15 on Capitol Hill meeting with 35 House Districts and 12 Senate Offices including members of the Senate Commerce Committee. The Congressional action was part of a two day event, hosted by the IAB to showcase the importance of the ad-supported Internet to the U.S. economy.

Richard Sexton runs Carolina Rustica, a high-end furniture and lighting retailer that operates both a website and retail store in Concord, NC. The company has 10 employees and has been in business since 2000.

“The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall Rothenberg, President and CEO, IAB. “It is critical that legislators and regulators understand their challenges and their contributions to the new media revolution, as well as the value they bring to the U.S. economy.”

The IAB Long Tail Alliance Washington Fly-In launched in June 2009 with the release of “The Economic Value of the Advertising-Supported Internet Ecosystem,” the first comprehensive analysis of the economic impact of this ever-more important medium. Among its findings: 2.1%, or $300 billion, of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs, including 20,000 small businesses. At the same time, the IAB also released “I Am the Long Tail,” a seven-minute video that ties together vignettes from Long Tail publishers across the nation and puts a human face on the Long Tail. It is part of a larger, ongoing effort to collect and share the Long Tail story in online videos at iamthelongtail.com.


Mr. Sexton visited four Congressional offices, including those of Representative Larry Kissel of the 8th Congressional District. Kissel maintains an office at Gibson Mill in Concord, directly below the retail store of Carolina Rustica, in a 105 year old former textile mill. “It was a great opportunity to advocate on behalf of an issue that jeopardizes the ease and use of the internet as we now know it. It was also my first experience in working directly with Congressional offices, and I have to say, it was very exciting to be a part of the democratic process”

“Providing an opportunity for IAB Long Tail publishers to speak directly to Congresspeople is the best means to bring to life the very real threat posed by the proposed regulation of interactive advertising,” said Mike Zaneis, Vice President, Public Policy, IAB. “These business owners are the new face of ‘mom and pop’ shops. They represent a diversity of voices that simply could not exist without interactive advertising. This event provides them with a unique forum to be heard.”

This year's Fly-In also included a full day of training sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers. Long Tail members and ad network and advertising agency executives shared actionable insights on how the community of small publishers can improve their businesses. The two-day event also served as a unique networking opportunity for small publishers, who, for the most part, work from their homes and have limited opportunities to meet other small business owners like themselves.

About Carolina Rustica Inc
Richard Sexton established Carolina Rustica in 2000 as an outgrowth of his retail store on S. Kings Drive in Charlotte, NC. The company has grown ever since, adding new high-end lighting and furniture manufacturers and shipping world-wide. With a staff of 10, anticipated revenues for 2010 are approximately $5 m. Mr. Sexton is frequently featured as an example of small business success using the internet, and speaks to the design, furniture, and internet trade on advertising and social media strategies. To learn more about Carolina Rustica, please go to www.CarolinaRustica.com


About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

For a list of the Long Tail publishers who participated as well as a detailed agenda of the two-day event, please go to www.iab.net/fly-in

The IAB Long Tail Alliance is a special member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year. To learn more about the Long Tail Alliance and to find out how to qualify for membership, please go to: http://www.iab.net/longtailalliance

To view “I Am the Long Tail” and nearly 30 videos from Long Tail publishers, or to submit your own Long Tail video, please go to iamthelongtail.com.

Find more information on this event here: http://www.politico.com/news/stories/0610/38561.html

Now Bringing You American Drew


Founded in 1927, American Drew is a well-established, leading manufacturer of medium to upper-medium priced bedroom, dining room and occasional furniture.   American Drew's product collections cover a broad variety of style categories including traditional, transitional and contemporary. Our collections range from the legendary 18th Century traditional"Cherry Grove", celebrating its 42nd year of success, to the extremely popular "Bob Mackie Home Collection", influenced by the world-renowned fashion designer, Bob Mackie. "Jessica McClintock Home - The Romance Collection" debuted in October 2000 with 50 uniquely designed pieces of bedroom, dining room and occasional furniture. Fashion designer Jessica McClintock is known for her romantic formalwear and now the designer has extended that look with a home furnishings collection. The Antigua Collectionoffers you a casual coastal elegance finished in a beautiful toasted almond that will give your home a tropical flair and keep you in that island state of mind. Traditional, Transitional, Modern and Casual, American Drew Furniture offers you a wide variety of styles to suit nearly any decor.    American Drew's headquarters are located in High Point, North Carolina. Our products are distributed through thousands of independently owned retailers throughout the United States and Canada and around the world.


Click Here to Shop American Drew on our website now!
or
Click here to visit American Drew's website and view all of their Collections.


Exquisite Craftsmanship with Traditional Styling
The 45th Anniversary Cherry Grove Collection is a blending of new and old adaptations from 18th century and higher end traditional styling.  Georgian, Edwardian, Sheraton along with Queen Anne elements create this beautiful assortment of furniture. Cathedral cherry veneers, alder solids and select hardwoods create a new and exciting collection of bedroom, dining room and occasional for American Drew. Cherry Grove features many new items that have been designed to fill the needs of your home along with many proven winners that have existed since the very beginning. Scale and dimension have been addressed to better suit today's standard of living. Cherry Grove now offers you a variety of opportunities to complement multiple decorating environments.   In the American Drew tradition, attention to detail and exquisite craftsmanship make every piece an heirloom. You'll be investing in a timeless piece of furniture that will be cherished for generations to come. Celebrate tradition with Cherry Grove.
The Ashby Park Collection: Choose between five different stains to get that perfect look
The Ashby Park Collection is a casual, lifestyle collection with multiple options the will help you create the perfect bedroom. The design of the collection is simple, yet full of look. An eclectic mix of colors and materials gives this group the ability to fit into many settings; create a metro, casual, transitional, traditional or even coastal appearance by changing or mixing up the colors and textures.
There are five finishes. The three wood tone finishes are Natural, Nutmeg and Peppercorn and the stained color finishes are Sage and Sea Salt. The semi-transparent finish is accomplished by applying the various colored stains onto the strong grain characteristics of Ash. This allows the wood undertones to naturally add depth and highlights to each piece.
The wood tone finishes use a Dark Copper finished knob. The stained color finishes use a Nickel finished knob. The hardware adds to the simple styling of these pieces.

With multiple bed and case piece options, finish and hardware options, Ashby Park is sure to fit the style and needs of many homes, decor, and personalities.


Click Here to Shop American Drew on our website now!
or
Click here to visit American Drew's website and view all of their Collections.



Subtle style references and approachable scale enable you to reflect a unique sense of personal style while satisfying your desire for comfort, convenience, and quality. And, like a clean canvas, PROFILES invites an infinite range of accessorization, allowing you to add the accessories and personal possessions that express who you are, fashioning the perfect home for your individual life.
That's what PROFILES is all about - furniture that fits your life!
The Antigua Collection: Coastal comfort in any location.
Named after the island paradise in the West Indies by Christopher Columbus himself, Antigua is a collection sure to add a sophisticated coastal or tropical flare to any home. Unique options for bedroom, dining room and occasional make it easy to create the perfect setting that fit's your style. Antigua combines primavera veneers, select hardwoods and a tightly woven rattan in a beautiful toasted almond finish, along with hardware and shapes and blends them with pieces for today's lifestyles.
Whether you're choosing furniture for your beach condo, coastal retreat or you just want to create that island state of mind in your own home regardless of the location, the American Drew Antigua Collection will provide you with a casual coastal elegance in any room and will have you listening for sea gulls and the sound of waves lapping the shoreline.

Table Height

Pub Height
 
Bar Height
The American Drew Antigua Dining Room Collection offers you complete table height flexibility with dining options at the standard table height of 30 inches, the counter or pub height of 36 inches as well as offering a bar height table at 42 inches. If you're looking for a table with a tropical flair to add to your dining room, game room or even bar room, check out these quality options by American Drew.





Click Here to Shop American Drew on our website now!
or
Click here to visit American Drew's website and view all of their Collections.




Call 800 205 7819 for a Quote on American Drew furniture today!

From BDI, Our High End Home Entertainment Furniture Supplier

Here is a great article from BDI, a product spotlight on their new introductions the Cirrus home theatre cabinet and the Xela table collection



Product Spotlight - Cirrus 8158 and Xela Tables

Unique console cabinet and tables now shipping!

Sometimes the ideal TV height is higher than the typical TV cabinet allows. For those places where the TV needs to be a little higher, such as the bedroom or game room, BDI has engineered the console-height CIRRUS 8158 home theater cabinet. This innovative cabinet, designed by Matthew Weatherly, is now shipping.

Cirrus 8158 is the ideal choice for a flat panel TV (up to 60”) and a large home theater system, with space for a full array of components, including a media storage drawer. The cabinet features sliding wood-framed doors with IR-friendly, grey tinted glass that conceal two side compartments for electronic components. The center shelf can be easily adjusted, providing the ideal space for a center channel speaker and/or additional components. The center drawer discreetly stores over 75 DVDs or CDs. CIRRUS 8158 is compatible with BDI’s swiveling Arena Flat Panel TV Mount 9972; this allows the TV to stand even higher and always provide the best view.

Also now shipping are the beautifully functional XELA tables, designed by Al Glass. Storage and flexibility are the keys to the elegant XELA tables. Crafted with beautifully grained American Walnut and grey tinted tempered glass, all tables in the collection integrate storage compartments to keep everyday items out of the way. These tables feature a rich Chocolate Stained finish that perfectly complements the grain of the Walnut veneer (and coordinates beautifully with the new Avion Series II in the same finish). The coffee tables are available in three models, and glide on hidden casters or may be secured in place – perfect for use with a sleeper sofa. The versatile XELA console table also makes a great laptop desk.

Avion and Novia Offer Speaker Storage Options
Since 2005, BDI's AVION and NOVIA collections have featured innovative openings in door and drawer fronts that accommodate glass or speaker fabric panels. When the user is placing speakers in the side component compartments, they will need to convert the glass panels to speaker fabric. Similarly, if the user is not using a center channel speaker in a speaker drawer, they may elect to change this front over to a glass panel.

Changing from one to the other is a simple process. Though we originally included a set of optional panel inserts with these cabinets, we discontinued this practice in 2007 after learning that less than 10% of consumers were utilizing them. However, this option is still available to consumers. We now provide optional inserts only on request from the Dealer or the consumer. The user can find further information about obtaining panel inserts in their assembly instructions. Contact Carolina Rustica Customer Service for more information.


Vexa
Imagine a clean lined steel and black tempered glass stand at a great price, and you have the very definition of the Vexa series. Vexa is a collection of open TV stands with gently curved fronts. Combine them together and a home theater is framed with a unique 'wave' design. Contructed of powder coated steel and tempered black glass, the collection features an integrated wire management back panel to hide cables, and hidden wheels that allow the entire stand to move away from the wall.


10 Design Do's: From our Lighting Supplier: Golden Lighting

Golden Lighting is one of our favorite lighting suppliers, because they have such a great variety of designs and their pricing is absolutely incredible.   They consistently introduce popular designs that are always in demand by today's homeowners.    On their last newsletter, they send out 10 Design "Do's", which we thought would be helpful to our customers.   Remember, you can shop for Golden Lighting here on our website.

1. Get inspired.Don’t box yourself into a particular design style. Today’s design is about bringing together a mixture of elements that inspire you. Maybe you're mostly contemporary, but a rustic lamp really inspires you. Don't be afraid to mix and match -- just make it your own distinctive style.

2. More is not always better.
Don't buy decorative items just to fill space. Find items that mean something to you and inspire you. Don't settle on something that’s just okay because it fits your room or budget. It’s worth the wait to save your money and get decorative pieces that fit your personality and make you smile!
3. Have a plan.
When you have a plan before you start decorating it helps you to create a room that is functional and creates synergy throughout.
4. Buy quality.
Discounts and bargains are great, but make sure it’s a quality piece. Just because it's pretty, doesn't mean it's quality. Buy brands that you trust, and remember it’s worth paying a little more for something that will last.
5. Explore color.
White is boring. Color brings personality and style into a room. Be bold! Find shades that make you happy and liven up your room. It’s especially fun to explore your creativity in smaller rooms that you don't use as often, such as a guest bathroom.
6. Keeping up with the Jones’ – not necessary.
Decorate for you, not your friends or guests. Your style should be uniquely yours. Looking at trends to give you ideas is fine, but make your space your own. You will be the one living with your choices every day.
7. Lighting can change a room.
Of course you need lighting to see, but think beyond the functional. Lighting can set the mood of the room and with so many unique styles and finishes to choose from, consider selecting lighting as you would furniture. Maybe instead of a traditional lamp, try a sconce or chandelier as part of your design theme.
8. Art comes in many forms.
Art doesn’t have to come from a pricey gallery. It just has to have value to you. Framing your child’s drawings makes lovely art for a kid’s room. Think outside the box. Even a unique light or fan can be the focal art of the room!
9. Use all six room surfaces: four walls, a floor and ceiling.
Look up! There’s more than just four walls to decorate in a room. Don't forget the ceiling. Extend the color on the walls into the ceiling to create a cohesive look to the room. Just be sure to choose a ¼ lighter shade of paint on the ceiling since horizontal planes tend to look darker than vertical planes. Or try ceiling tiles or different textures. Also, make sure you choose quality surfaces for your flooring. Your floor get’s a lot of use, make sure it cleans and wears nicely.
10. Room design should blend.
With so many open floor plans, you need to consider how your new design will fit or flow into the other rooms of your home. Do the color schemes and design styles work together? Coordinate the metal finish from your kitchen into the metal surfaces of the lamps and coffee tables of the living room.

Our White-Glove Delivery Service Is Standard for Most Shipments

We carry many high-end furniture lines, such as Century, Hickory White, Thayer-Coggin, Palecek, etc.   Taking your order for this furniture is only one part of the transaction, but delivery of the order is perhaps the most important.   We use a local, well-established company called Classic Moving and Storage.  This company is a world class company specializing in warehousing, distribution, white-glove, red carpet home delivery; and special services for the retail furniture and design industry.  They also provide warehousing and delivery for any product requiring in home delivery.

For more than thirty years, Classic has been a leader in dedicated home delivery. That’s why Classic is the preferred furniture delivery specialist in North Carolina and most of the continental United States. Regardless of where you live, count on Carolina Rustica and the Classic team to roll out the red carpet and provide timely, professional delivery of your furniture.

Classic Moving and Storage is based in Conover, North Carolina and they operate out of a 225,000 square foot, state of the art facility. The racking system increases the storage capacity to over 350,000 square feet while still having 150,000 feet available for processing. A state of the art bar coding system and climate controlled refinishing and re-upholstery areas are key elements in the facility.

All product moving through the facility is handled with extreme care. Tried and proven techniques are used to uncrate, inspect and deluxe each and every item going out to a customer. All wood pieces are hand-polished and securely blanket-wrapped for safe passage to your home. Classic crews wear white gloves while handling your upholstery so as not to soil the fabric. After Classic’s detailed inspection, your upholstery is then wrapped in plastic, ensuring shape and tailoring remain intact during shipping.

Customer satisfaction is Carolina Rustica's highest priority and we back up our Customer Pledge to the thousands of customers we serve every year.  Our white-glove delivery service, which is offered on almost all of our furniture product lines, is one way of fulfilling our pledge to you, and always at the lowest cost possible.  Remember, orders over $2,000 ship free to the continental U.S.!

Why We Love Thayer Coggin

There are few names as iconic in modern furniture design as Thayer Coggin and Milo Baughman.   Working on little more than a handshake, these gentlemen created some of the most fashion-forward, yet timeless creations over a fourty-year period.   We are truly proud to represent Thayer Coggin here at Carolina Rustica

Located less than an hour away from our showroom, Thayer Coggin is known as one of the fine names in residential furniture manufacturing. Entering into business in 1953, Thayer Coggin carved out an identity in the home furnishings market through a commitment to modern, classic design. Family owned and run, Thayer Coggin has 350,000 square feet of manufacturing space to produce some of the most recognizable furniture designs in the residential market, particularly sectionals, as shown to the left. Thayer Coggin's greatest association is with the designer Milo Baughman, one of the leading modern furniture designers of the late 20th century. His uniquely American designs were forward-thinking and distinctive, yet unpretentious and affordable. His prolific and highly influential work continues to be reinvented and revived by contemporary furniture designers and dealers alike. Baughman is most famous, however, for his longtime association with Thayer Coggin, which began in 1953, and lasted until his death in 2003. He also lectured broadly on the state of modern design, extolling the positive benefits of good design on the lives of human beings, and helping to define and shape the discussion for years to come.

We have several wonderful pieces of Thayer Coggin in our showroom. One of our favorite pieces is the Cloverdale Extension Dining Table. With its stunningly beautiful cross-leg base and sleek contemporary design, this table is a real eye-catcher. It is also incredibly practical. It is shown here with the Regency 2000 Upholstered Side Chair, which compliments this table design. This set is sitting in our showroom and it gets lots of attention.

Through founder Thayer Coggin's vision, and Milo Baughman's creations, a Distinguished Design Award honoree, Thayer Coggin has amassed a highly original collection of furniture. Now approaching its fifth decade of furniture manufacturing, Thayer Coggin is poised to maintain its position of prominence into the next century. For Thayer Coggin, very simply, creativity and purpose spell success.


Thayer Coggin is known for its outstanding, high quality furniture. They go an extra step with their wood frames so that each joint is glued and doweled, and then stapled. If that is not enough they add screws to give the frame even more strength. The Modern Step Console Table is one such piece. It has a simple yet stunning visual context of geometric design, which is reinforced by time-honored craftsmanship. This particular piece can also be viewed on our showroom floor. We also enjoy the quality of their upholstery. Their care in upholstery is exemplified by using the same person to upholster the entire piece – instead of having one person do the inside and someone else do the outside.

Thayer Coggin is a leader in design and in comfort as well. They use Polyblendown for most cushions, which is an innovative seat construction of feathers, down and polyester fiber wrapped around a polyurethane foam core. The feathers, down and polyester fiber are sewn into compartments to keep construction evenly distributed.   We would love to talk to you more about Thayer Coggin, so please give us a call at 800-205-7819 or start shopping on our website here.