From our friends at Mobile Commerce Daily, here is another article about our continuing efforts to make our site fully accessible to mobile shoppers, through mShopper's exciting new platform.   You can find more information on mShopper by clicking this link, and you can read the full article by Dan Butcher of Mobile Commerce Daily by clicking here.
Furniture retailer Carolina Rustica unveils mobile commerce site

Carolina Rustica tapped mShopper’s new self-service B2B mobile commerce platform, which is designed to help retailers of any size to design and launch a customized, feature-packed mobile storefront in under one hour that can be viewed on any smartphone.

“Our objective [for launching a mobile commerce platform], like all ecommerce sites, is to get our product and our message out to as many potential customers as possible within our target demographic,” said Richard Sexton, president of Carolina Rustica, Concord, NC. “Having a Web site by itself is not enough.

...read the whole article here!

Article From Internet Retailer Featuring Carolina Rustica

We were recently surprised (in a good way) when an article popped up in one of our favorite industry magazines, Internet Retailer, concerning inventory management.   The article has some choice quotes from Carolina Rustica founder and president Richard Sexton, and you can read it by clicking on this link.  You will get redirected to Internet Retailer, so make sure you click the back button to return to our blog.

The article, entitled "The Right Message", by Senior Editor Thad Reuter, points out that inventory build-up is an issue for all successful online retailers such as Carolina Rustica.    There are close-out sites that specialize in liquidating inventory, or there are some other obvious options like well-known auction sites.    However,  here at Carolina Rustica, we choose to sell our closeouts, floor samples, and customer cancellations through our very active Clearance Section.   Full of incredible deals at up to 60% off of retail, this part of our website is constantly changing, as we take advantage of special deals from our own manufacturers and pass the savings on to our customers.   We also have a special In-Store Clearance section, which has lots of great floor items at huge savings, as well as some manufacturer specials.   Be sure to check out our Lexington Furniture Clearance Section, one of our most popular lines.   Clearance items are a great way to bring down the total cost of re-doing a room...even if its one or two items.   As the article points out, we like to keep our clearance and regular-priced items together so customers can take advantage of both!